“Listening is a broad term used to refer to complex affective, cognitive, and behavioural processes.[1] Affective processes include the motivation to attend to others; cognitive processes include attending to, understanding, receiving, and interpreting content and relational messages; and behavioural processes include responding with verbal and nonverbal feedback.”
Yarnle is the digital conversation foundry: we find meaning for people through shaping, enhancing and preserving valuable online narratives. It provides the desired shape – the context, the questions, the technology – into which you hear and reflect on your thoughts, memories, hopes, dreams, problems, needs and aspirations. We create something unique ‘that would be difficult or uneconomical to make by other methods’.
Yarnle is a listening service that helps people and organisations identify some problem/needs frames them into a user story and sets up an encounter that triggers the learning response of ‘thinking about thinking’ Built on the idea that ‘I know what I think when I hear myself speak’ a trained interviewer accesses a repository of questions.
With an emphasis on ‘deep hearing’ the highly relevant questions are used in the production of a video recording and typed transcript of the encounter to assist meta cognitive processes that helps, for example a business identify a problem or opportunity, an individual address a problem or life goal and a charity or not for profit organisation leader do good.
And in the naked light I saw
Ten thousand people, maybe more
People talking without speaking
People hearing without listening
– Paul Simon, THE SOUNDS OF SILENCE
Yarnle in it’s most simple form offers a straightforward exchange of value. Clients contact us with some kind of issue or concern. We do our best to define this as a ‘user story’ using a devised process in which keywords trigger a set of questions. We ask these questions. We take a video recording of our conversation and provide the caller with a transcript. That’s it.
Well – actually it probably is not it. Such encounters are by their very nature intimate and provocative. Persuasive research – some suggesting that we prefer talking about ourselves more than money and others which shows how thinking about thinking can help improve performance suggests to us that this may be just the beginning of a set of conversations and relationships that endure.
Yarnle makes it possible for thousands of people all over the world to be heard. We enable deep listening to you on every topic you care to name. Our team of conversation experts construct an encounter that brings out the best of your thinking by targeted questioning, triggered by scientifically prepared questions and meticulously records the encounter.
Creation of a large number of effectively validated learning journeys are key to success. The use of video and the provision of transcripts is a key differentiator for the business. However, it is our bank of crowdsourced questions that really makes the difference. Our hypothesis is that really effective questions producing a video recording and typed transcript of the encounter assist meta cognitive processes that help a business identify a problem or opportunity, an individual address a challenge or life goal and a charity or not for profit organisation leader do good.
Our service grows spectacularly fast as we train the very best listeners to become conversation experts and build our technology and systems to add more and more ways for our enthusiastic customers to boost their thinking. Using Yarnle technology you are able to gain hitherto unknown levels of productivity and performance. The transcript and video exchange is placed in a vault that only you can access.
Our ideas are strengthened by our belief that what you say during a structured conversation is extremely valuable and can be easily lost; that there is much to be done to improve the quality of our conversations; and that technology is enabling this valuable human experience to be more readily available, meaningful and productive than ever before in human history.
