School Story Experience is an educational service for school leaders and their school communities. This article highlights how, at its core, it helps manage the complexities of communicating a schools’ vision and mission through 21st-century digital communication strategies and tools. Most importantly, it sets out how we view the service as a pedagogy-based one, rather than marketing or public relations. Ironically, though, the approach shows that the best advertising for any school are the affirmations which it receives from its own students, staff and parents.
Writing online holds a special challenge for busy school leaders and teachers. Not only do principals and their staff today have to deal with the usual complexities of language, now they have to use multimedia in critically important too.