Remarkably, there are few accounts for viewing schools as educational (self-) publishers operating in the current highly disrupted publishing industry.
School Story Experience is an educational service for school leaders and their school communities. This article highlights how, at its core, it helps manage the complexities of communicating a schools’ vision and mission through 21st-century digital communication strategies and tools. Most importantly, it sets out how we view the service as a pedagogy-based one, rather than marketing or public relations. Ironically, though, the approach shows that the best advertising for any school are the affirmations which it receives from its own students, staff and parents.
Writing online holds a special challenge for busy school leaders and teachers. Not only do principals and their staff today have to deal with the usual complexities of language, now they have to use multimedia in critically important too.
What are your school’s current communications strategy and plan? How is it helping you realise the school’s vision and mission? How well is it helping the school community to understand the school’s learning principles?
There’s a long history in education producing school-based publications and media artefacts. Schools produce yearbooks, newsletters and a wide variety of classroom materials and resources, as well as a wealth of school photos and videos.
If we don’t tell our story, someone else will, and more often than not, another’s version will not be the one we want told. Leaders need to become storyteller-in-chief…By doing so, we create the means by which we share all of the positives associated with our schools and create a much-needed level of transparency in an age of negative rhetoric toward education. Eric Sheninger (2017) Digital Leadership: Changing Paradigms for Changing Times In 2018, I had the privilege of spending time with Mr Ray Trotter of Wooranna Primary School who was embarking on writing a paper for a reputable educational journal. He had been commissioned …